Evergreen, CO: Today, Basin + Bend, a sporting goods retailer that self-imposes an 11% conservation tax on itself, announced that the Rock Creek Greenback Cutthroat Restoration Project near Jefferson, CO, will be the beneficiary of a donation of 11% of the retailer's revenues from July-September of 2018.

The restoration project is being completed by Colorado Trout Unlimited in partnership with the U.S. Forest Service, Colorado Parks and Wildlife, and a local ranch owner.

“While we have funded conservation projects nationwide, it's rewarding to know that we can assist in establishing a thriving metapopulation of Greenback Cutthroat Trout within an hour of our shop in Evergreen,” said Basin + Bend Founder and President, Erik Myhre. “Native fish restoration is something we want to see continue, and we're committed to making that happen by leveraging commerce for conservation.”

“When you zoom all the way into the genetic level, this is actually a very rare species,” added Myhre. “Ensuring this species exists for future generations to experience is exactly why we launched Basin + Bend and our Conservation First retail model.”

“This is the first time we've partnered with a business whose sole mission is to raise money for conservation,” said CTU development director, Shannon Kindle. “Basin + Bend's unique Conservation First model is a great addition to our traditional methods of fundraising. We're excited to be able to put their donation to work on the ground, furthering the restoration of Colorado's state fish.”

About Basin + Bend: Basin + Bend is a fly fishing and hunting gear retailer that leverages commerce for the conservation of the fish that pull, the animals you pursue, and the wild places they inhabit. Through their unique Conservation First™ retail model, they donate 11% of your purchase to a different quarterly conservation based non-profit, for on the ground conservation projects nationwide. Learn more at BasinAndBend.com.