The Fliprocks history starts with CEO and founder Anthony Graffeo.
His addiction to fishing started at the wee age of 4. He would often joke around saying “just give me a puddle to fish in and I’m happy.” Then at the age of 16, he went to fish the striper run in Montauk, NY. Anthony had surf fished for years on Long Island and in Montauk but never on Montauk Point. This terrain was rocky, sandy, slimy, and slippery so not knowing what would be the right kind of footwear for these types of surfaces, he did what anyone would do—he sought guidance from a pro, the owner of Jonny’s Bait and Tackle in Montauk. Jonny’s answer seemed good enough “wet shoes!” Well, to Anthony’s surprise these rubber shoes were horrible! They lacked support, the foot liner kept coming off, sand would flood them up and weigh them down. It was a terrible experience. Years later he decided he’d be better off sporting just flip flops to catch stripers and the sneering he’d receive from onlookers in full wet suits spoke volumes. Not to mention the hard falls he would take on sand-ridden dry rocks. Ouch!
There had to be a better way!
Then, just last year Anthony had been fishing with his son Marcus (both had flip flops on) as Anthony was locking arms with his son Marcus (as not to lose him in the current) he thought why have I never seen a flip flop with metal spikes?
That was it, FlipRocks was born. A simple trip with his son and years of challenges against the elements and nature itself brought with it an epiphany. The excitement of the concept brought with it so much excitement that he had to share this with his partners, Alan and Thapa who are also outdoor enthusiasts.
After a successful Kickstarter campaign for flip flops with interchangeable soles, Fliprocks took off and is now the best sandal with interchangeable soles on the market.