Introducing Conservation First™
In the early 1900s, many wildlife species were rapidly declining due to commercial hunting and habitat degradation from the westward expansion of humans.
With the help of forward looking conservationists, hunters and anglers successfully lobbied Congress to pass laws that voluntarily impose excise taxes on certain hunting and fishing gear at the manufacturer level. This program is known today as the Wildlife & Sport Fish Restoration Program, and since its inception, over $14 Billion has been distributed to State fish and wildlife agencies to conserve and manage fish and wildlife and their habitats.
basin + bend is taking that proven model further, and bringing it to the retail level; an industry first. When you purchase your hunting and fishing gear from basin + bend, 11% of the retail price (2% on sale items) will be donated back to a specific quarterly conservation project. With our Conservation First™ retail model, every purchase made through basin + bend will help protect the very future of the fish that pull, the animals you pursue, and the wild places they inhabit.
Browse through our selection of the best hunting and fly fishing brands available and pay the same amount you would at any other retailer.
A double digit percentage of your purchase total will be donated during checkout to a specific conservation project that we curate quarterly.
Whether the current project protects land, wildlife or water, your purchase will ultimately help with protecting your fishing and hunting passion.
basin + bend's Conservation First™ retail model works just like the Wildlife & Sportfish Restoration Program - but at the retail level.
How basin + bend's mission of Conservation thru Commerce™ helps protect hunting and fishing for the future
basin + bend consciously chooses to operate as a Public Benefit Corporation. This guarantees that we will always have a corporate responsibility to two stakeholders; our shareholders, and the environmental benefit we provide to the public.
The three principles we use to achieve our public benefit mission
We define our success as a company by the number of dollars we put back into conservation, not into our pockets. We like to think that we're a for-profit corporation that acts like a non-profit. With this in mind, we decided from day one that we would voluntarily tax ourselves for conservation, and made it a main tenet of our business model.
We believe that if a company is going to donate a percentage of their proceeds to a non-profit, the customer should be able to see exactly how much that's going to be. That's why we base the donation amount on the retail price of the item, not on an after-the-fact profit number that you never see.
During your entire shopping experience, you will see exactly how much your purchase will be donating to conservation. We are proud to say that every purchase made through basin + bend donates some percentage to conservation, with most items donating a double-digit percentage, just like the Wildlife & Sport Fish Restoration Program.
Plus, as a Public Benefit Corporation, we are required to file an annual report that details how we provided a public benefit. So you can rest assured that your donation was successfully put into action.
We have found that there is no shortage of people that want to do more to contribute to conservation, but many simply don't know which conservation organizations to support, or what the best way to get involved is. We wanted to make contributing to conservation as easy as buying the gear you already planned to purchase. Now when you purchase that new fly rod or hunting boot you've been eyeing, it becomes a simple, no-hassle way to contribute to conservation. We work directly with reputable conservation partners to curate a specific project each quarter, so you know exactly where your donation is being utilized.
We also work to bring much needed awareness to the work that conservation organizations are doing. We will keep you up to date with project statuses for projects that you have donated to, and will also distribute calls to action when a critical conservation issue requires your support or time.