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Here is your country. Cherish these natural wonders, cherish the natural resources, cherish the history and romance as a sacred heritage, for your children and your children's children. Do not let selfish men or greedy interests skin your country of its beauty, its riches or its romance.
- Theodore Roosevelt
When we look at the world today, we see too many corporations forgoing ethical and sustainable manufacturing processes so they can squeeze every last penny of profit out of their products, despoiling the environment while casting the future aside for short term financial gains. We watch self-serving government officials push legislation that loosens environmental regulations, while attempting to put public land in a vulnerable position, ready to be sold to the highest industrial bidder. All this while confusing the term "constituents" with their own wallets and business interests.
Our public lands and wild places are under threat daily, and left unchecked, access to the wild lands and wildlife where we connect with our natural world and our hunting and fishing traditions will be gone forever.
This is not the world we want to live in. This is not the world we want future generations to live in. So we set out to become the change we wanted to see.
A handful of innovative and forward thinking manufacturers have already begun making conservation a large part of their corporate mission. We are taking that mentality directly to retail. We utilize commerce as a means to an end for conservation. We are creating a retail environment where every transaction from every manufacturer helps secure the future of the wild places and the wildlife that calls those places home.
We are fish kissers, tree huggers, animal advocates, outdoor fanatics, and political activists. We are hunters and anglers. But most of all, we are optimists.
We are basin + bend.